Kind to the planet. Kind to your body. The only brand in the world making 100% plastic-free bras in 34 proper bra sizes
We believe that everything we create should be designed with its end of life in mind. We are unique in that even our elastic, labels, sewing thread and packaging is compostable. Our bras contain no spandex, and every component has its origin in the earth, to which we hope your bra will in time harmlessly return, rather than add to our landfill burden.
Our bra is also good because it fits and supports comfortably across 34 sizes, with no underwire. We find that once our customers leave the wire, they rarely go back!
Australians send 85% of textiles to landfill, two thirds of which are man made synthetic fibres like Polyester which take 200 years to break down. We use compostable textiles for our bra, and compostable packaging, whilst minimising production waste through pre-selling and making only to order - true Slow Fashion!
Awareness is the first step. We all need clothes and we want to feel OK about buying them. Many of us aren't ready to go bra free! Our bra not only compostable at end of life, but arrive wrapped in recyclable tissue paper and sent in a 100% compostable, or 80% recycled, and recyclable poly mailer.
Before they end up in landfill, synthetic textiles release half a million tonnes of plastic microfibre into our oceans through washing. It is estimated that by 2050 there will be more plastic than fish in our oceans. We can change this by making better choices about the fabrics we buy and this includes your bra.
Absolutely thrilled to have received the highest accolade in this prestigious international design award for our revolutionary bra.
The Good Design Awards Jury praised The Very Good Bra, commenting:
“This entry demonstrates strong commitment in ensuring all aspects of the product are full compostable, with zero waste, to create differentiation in their market segment. This is a crucial element for products that can shift the dial on the end-of-life environmental impact, and it is commendable that this is in the lingerie category, which has the opportunity for significant positive impact. The design is appealing and is presented in a manner well suited to their target market. Well done. ”
In a global first, Standards Australia has released a new technical specification that could transform how we deal with textile waste: SA TS 5399:2025 – Compostable Natural Fibre Textiles....
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in 2018 The Very Good Bra launched via a Kickstarter campaign. See it here
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